“Good Morning Britain”, “Daybreak”,, “Frost on Sunday”, “Wide Awake Club”, “Rat on the Road”, “First Report”, “Thought for a Sunday”, “Data Run”, “The Morning Programme”..... just a few of TV-am’s many programmes.

Lorraine Kelly and Richard Keys on the TV-am sofa.


TV-am was the ITV programme company broadcasting between 6.00am and 9.25am, seven days a week from 1st February 1983 to 31st December 1992.

The company was awarded the franchise for 'national breakfast-time' by the Independent Broadcasting Authority in December 1980.

IBA ITV contracts TV-am

By law, set out in the programme contract agreement, TV-am's programming consisted primarily, but not exclusively, of news, current affairs and news features.

Famous Five presenters launch TV-am in 1983

The company's flagship breakfast programme was called "Good Morning Britain". The original presenters were Robert Kee, Angela Rippon, David Frost, Anna Ford and Michael Parkinson.


In January 1980 the IBA announced it was considering offering a national Breakfast Time franchise and invited applications. The service would run seven days a week from 06.00 - 0915am and was to have no stipulated relationship with ITN, ITV’s national news provider.

TV-am was one of eight groups who submitted applications in May 1980. The principal members at the time were Peter Jay, David Frost, Sir Richard Marsh, Michael Rosenberg, Angela Rippon, Esther Rantzen, Michael Parkinson, Robert Kee, Michael Deakin, Nick Elliott and Tom Cook. Anna Ford joined later in the year, but Esther Rantzen dropped out when she became pregnant.

On 28th December 1980 was awarded a franchise to start broadcasting sometime in 1983.

TV-am agreement

In 1981 TV-am chose a site in Camden Town, North London at Hawley Lock for the Breakfast Television Centre. Terry Farrell was appointed as architect and Wiltshiers was appointed builders to complete the work for a cost of £10m.

TV-am was the only ITV station defined by hours of the day rather than geographical region. During franchise hours TV-am had command of the whole ITV network with signals passing direct from Breakfast Television Centre, via British Telecom, to the IBA transmitter network and the home receivers.

TV-am made more hours of live TV every week than any other ITV station, and more hours of networked television than any other ITV company.

TV-am was the only ITV company able to offer single national airtime sales to advertisers.


TV-am is now owned and managed by TV journalist and broadcaster Ian White. There is a large collection of material in the archive including documents, letters, promotional items, photographs, press cuttings, listings magazines and contracts. This website is here to keep the brand and memory alive and to provide reliable information about TV-am to people who want it.

We continue to work closely with former TV-am management and staff and have one of the biggest factual archives of any former ITV company. If you can help by providing more material to go into the collection we'd love to hear from you, and we welcome other enquiries. The TV-am programme library spanning 10 years is managed by AP Archive.

The TV-am name and logo are registered trademarks of Ian White.


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